Globant | Automobile in Metaverse
Automobile
Overview
The Automobile in Metaverse project was an exploratory design and research initiative where I investigated how automotive brands could evolve their presence and user engagement in virtual environments. With the rise of Web3, immersive tech, and digital twin technologies, this project aimed to redefine car servicing, transparency, and user empowerment—all within a metaverse ecosystem.
We conceptualized and prototyped a virtual automobile servicing experience, using a persona-driven approach to enhance transparency, build trust, and offer real-time service updates in a gamified 3D environment.
Problem Statement
From our research, we found that car owners, especially those with limited automobile knowledge, often experience:
⚠️ Lack of clarity during servicing—unsure what work was done or why.
⚠️ Information asymmetry—not knowing if the cost or parts replaced were justified.
⚠️ Frustration with technical jargon and low engagement during the service journey.
⚠️ No easy access to service records or real-time vehicle health updates.
Goals & Objectives
✅ Use metaverse and immersive design to demystify car servicing.
✅ Empower users, especially non-technical personas, with transparent, real-time information.
✅ Enable users to virtually view what parts are being replaced and why.
✅ Build trust by visualizing diagnosis, service actions, and costs in an intuitive way.
✅ Design a female-centric persona journey that supports users unfamiliar with car mechanics.
My Role & Responsibilities
🔹 Led user research & persona development, focusing on underserved segments.
🔹 Designed a metaverse-based car service center experience.
🔹 Created high-fidelity mockups showing live service walkthroughs and car diagnostics.
🔹 Built interactive 3D service visualization flows with AR/VR integrations.
🔹 Advocated for transparent UX, simplifying technical data for lay users.
Process & Approach
1. Research & Discovery
- Conducted interviews with users who rely heavily on service centers without understanding the “why” behind charges.
- Identified a recurring theme: users feel excluded and anxious during the service process.
- Developed a female persona, someone unfamiliar with car mechanics but eager to stay informed.
2. Ideation & Experience Mapping
- Mapped out the existing user journey vs. our ideal metaverse experience.
- Key moments included:
• Service request via virtual assistant
• 3D diagnostic scan walkthrough
• Live mechanic updates in a virtual garage
• Interactive part replacements with cost tags
3. Experience Design
- Built wireframes for a metaverse garage where users could drop their car, view it in real time, and interact with service updates.
- Designed visual issue breakdowns—instead of technical jargon, users see animated models of issues.
- Created a cost tracker that updates as repairs happen, with component-wise breakdown.
4. Visual Exploration & AR Prototyping
- Used tools like Blender and Adobe Aero to simulate how a user might
- Walk through the garage using a VR headset
- Use AR to understand which part was damaged
- Receive a post-service summary with animated visuals and receipts
Impact & Value
👩🔧 Created a trust-building layer between users and service centers.
📊 Enabled cost clarity by showing live part replacements with pricing.
💬 Reduced user anxiety by replacing jargon with visual explanations.
🚘 Provided an educational touchpoint for non-technical users—turning service into a learning moment.
🧩 Validated the idea through user feedback sessions, where the concept received high praise for clarity and control.
Lessons Learned & Future Scope
🔹 Knowledge empowers trust—even basic visual feedback helps users feel more in control.
🔹 The metaverse can simplify technical services for everyday users—not just gamers or digital natives.
🔹 Designing for low-tech personas often leads to more inclusive solutions.
🔹 Future scope:
• Integration with IoT-enabled car diagnostics
• Service NFTs or tokens as loyalty rewards
• AI-powered avatars for explaining repairs in plain language
Final Thoughts
Our Automobile in Metaverse – Servicing Edition is a step toward demystifying car maintenance through immersive tech. By focusing on a user base often overlooked in automotive experiences, we designed a future-forward service journey where information, trust, and clarity are at the forefront.
Work Sample
